JnJ Pro is an e-detailing application that contains iPad-optimized detail aids of a number of Johnson and Johnson Professional brands such as Johnson’s Baby Oil, Listerine, Livostin and Neutrogena. This application is meant to assist the Johnson and Johnson sales force team in delivering brand-specific scientific and promotional messages healthcare professionals. The current version of this application is designed to facilitate non-linear storytelling, thus providing the sales force team an option to customize their detailing according to the target audience.